大多數有(you)質量要求的(de)企業，都會(hui)不(bu)斷修改(gai)自己的(de)網(wang)站(zhan)。很少會(hui)覺(jue)得網(wang)站(zhan)已(yi)經足夠(gou)(gou)好(hao)，總(zong)會(hui)在(zai)運營過程中發現問(wen)題(ti)，修改(gai)問(wen)題(ti)。然而也需要知(zhi)道問(wen)題(ti)所在(zai)，才能有(you)合適的(de)方法去改(gai)變(bian)。那(nei)么網(wang)站(zhan)建設(she)不(bu)夠(gou)(gou)好(hao)可以怎(zen)么調整呢？

　　一、排名難提升

　　優化排名是企業在網站建設一段(duan)時(shi)間后(hou)(hou)，能(neng)充分感受(shou)到(dao)的(de)(de)現(xian)象。都(dou)知道排名(ming)的(de)(de)重要(yao)性，但卻(que)不清楚為什么優(you)化(hua)了很(hen)(hen)長(chang)時(shi)間，排名(ming)都(dou)沒有(you)(you)達到(dao)理想(xiang)名(ming)次(ci)！對(dui)于(yu)SEO的(de)(de)問題，比較難(nan)找出(chu)(chu)具體(ti)原因(yin)。因(yin)為影響因(yin)素有(you)(you)很(hen)(hen)多(duo)，而(er)優(you)化(hua)是(shi)一個(ge)長(chang)期過(guo)程，即(ji)便發(fa)現(xian)問題去修改(gai)(gai)了，也(ye)(ye)(ye)并不能(neng)讓排名(ming)在(zai)短(duan)時(shi)間內竄升(sheng)。有(you)(you)個(ge)問題應該(gai)眾多(duo)企(qi)業(ye)有(you)(you)想(xiang)到(dao)過(guo)，就(jiu)(jiu)是(shi)互聯網(wang)里(li)存在(zai)太多(duo)同行(xing)(xing)，很(hen)(hen)多(duo)也(ye)(ye)(ye)在(zai)進行(xing)(xing)推廣優(you)化(hua)，那么彼此的(de)(de)競(jing)爭對(dui)手就(jiu)(jiu)非常多(duo)。要(yao)想(xiang)在(zai)搜索(suo)引(yin)擎里(li)占有(you)(you)一席之位(wei)，真的(de)(de)很(hen)(hen)難(nan)。面對(dui)這種情況(kuang)，可以考慮的(de)(de)解決(jue)方式(shi)就(jiu)(jiu)是(shi)通過(guo)競(jing)價推廣來使(shi)網(wang)站獲得(de)好排名(ming)。成本并不低，要(yao)在(zai)如此多(duo)同行(xing)(xing)中(zhong)脫穎而(er)出(chu)(chu)，需要(yao)懂得(de)利用(yong)合適的(de)(de)優(you)化(hua)方法。而(er)競(jing)價就(jiu)(jiu)是(shi)企(qi)業(ye)能(neng)夠(gou)選(xuan)擇并且(qie)短(duan)時(shi)間內迅速達到(dao)目的(de)(de)的(de)(de)方式(shi)，也(ye)(ye)(ye)能(neng)從競(jing)價過(guo)程中(zhong)發(fa)現(xian)企(qi)業(ye)或(huo)者網(wang)站所(suo)在(zai)問題，然后(hou)(hou)去改(gai)(gai)善。

　　二、內容方面

　　不(bu)(bu)少企(qi)(qi)業(ye)覺得(de)(de)(de)自己的(de)(de)網(wang)站(zhan)(zhan)并不(bu)(bu)好(hao)，其(qi)實不(bu)(bu)是(shi)(shi)框(kuang)架搭(da)建不(bu)(bu)好(hao)，而(er)是(shi)(shi)覺得(de)(de)(de)內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)達于普通(tong)，沒(mei)有(you)(you)吸(xi)引力。有(you)(you)這(zhe)(zhe)種(zhong)(zhong)想法很(hen)正常，一(yi)般情(qing)(qing)況下除了(le)企(qi)(qi)業(ye)本(ben)身的(de)(de)產品(pin)圖片和內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)，多(duo)數(shu)是(shi)(shi)通(tong)過(guo)(guo)網(wang)絡采集(ji)。尤(you)其(qi)一(yi)些正在SEO的(de)(de)網(wang)站(zhan)(zhan)，內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)來源比(bi)較缺乏，于是(shi)(shi)會(hui)(hui)通(tong)過(guo)(guo)上網(wang)搜(sou)索復制(zhi)一(yi)些同行內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)。懂得(de)(de)(de)采集(ji)，至(zhi)少網(wang)站(zhan)(zhan)內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)不(bu)(bu)會(hui)(hui)過(guo)(guo)于乏匱，只是(shi)(shi)質(zhi)量不(bu)(bu)夠好(hao)。而(er)多(duo)數(shu)并沒(mei)有(you)(you)去采集(ji)，就(jiu)一(yi)些基(ji)本(ben)內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)，沒(mei)有(you)(you)考慮去增加，網(wang)站(zhan)(zhan)缺少內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)，反而(er)更難吸(xi)引客戶(hu)。多(duo)數(shu)企(qi)(qi)業(ye)屬于第二(er)種(zhong)(zhong)情(qing)(qing)況，會(hui)(hui)采集(ji)就(jiu)會(hui)(hui)有(you)(you)內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)，不(bu)(bu)會(hui)(hui)采集(ji)就(jiu)內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)少，如(ru)果(guo)是(shi)(shi)客戶(hu)應(ying)該是(shi)(shi)選擇前(qian)一(yi)種(zhong)(zhong)的(de)(de)網(wang)站(zhan)(zhan)，畢竟(jing)內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)多(duo)才有(you)(you)心思去瀏覽。如(ru)果(guo)自己的(de)(de)網(wang)站(zhan)(zhan)就(jiu)是(shi)(shi)這(zhe)(zhe)種(zhong)(zhong)情(qing)(qing)況，調整的(de)(de)方(fang)式就(jiu)是(shi)(shi)先通(tong)過(guo)(guo)采集(ji)的(de)(de)方(fang)式豐(feng)富內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)量，如(ru)果(guo)不(bu)(bu)采集(ji)可以編(bian)輯原創內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)。內(nei)(nei)(nei)容(rong)(rong)(rong)(rong)(rong)越多(duo)并且質(zhi)量越好(hao)，對優化對排名和企(qi)(qi)業(ye)都有(you)(you)質(zhi)量上的(de)(de)提升。

　　三、功能方面

　　實(shi)際(ji)上(shang)在網站運營的(de)(de)(de)過程中(zhong)，就會發(fa)現原來建(jian)設好的(de)(de)(de)功(gong)(gong)能(neng)沒(mei)(mei)有(you)(you)派上(shang)用(yong)場(chang)，使用(yong)率并不(bu)(bu)高(gao)，而且(qie)也影(ying)響網站的(de)(de)(de)響應速度。有(you)(you)的(de)(de)(de)是(shi)因為客戶提出需求，覺得站內沒(mei)(mei)有(you)(you)他(ta)們想(xiang)要(yao)的(de)(de)(de)功(gong)(gong)能(neng)，例如想(xiang)直接線上(shang)下單，或者產品列表(biao)有(you)(you)更好的(de)(de)(de)展示方式和效果(guo)，有(you)(you)的(de)(de)(de)缺少搜索(suo)功(gong)(gong)能(neng)不(bu)(bu)利于查(cha)找(zhao)商品。功(gong)(gong)能(neng)無(wu)用(yong)，或者缺少功(gong)(gong)能(neng)都(dou)是(shi)常見(jian)問題，畢竟很(hen)多企業一開(kai)始并不(bu)(bu)是(shi)什么(me)都(dou)想(xiang)到。功(gong)(gong)能(neng)使用(yong)率不(bu)(bu)高(gao)，可以(yi)先放著不(bu)(bu)用(yong)管，在沒(mei)(mei)有(you)(you)影(ying)響速度的(de)(de)(de)情況下。如果(guo)是(shi)缺功(gong)(gong)能(neng)，那么(me)根據需求量的(de)(de)(de)大小，選(xuan)擇性去開(kai)發(fa)，去增設。好的(de)(de)(de)網站建(jian)設是(shi)從客戶角度去思考，滿足需求，實(shi)現需求，才更容易得到他(ta)們青睞。